Ms. Theja Deepani Enderaarachchi is currently working as a Lecturer attached to the Faculty of Business Management at SLTC Research University. She obtained her Bachelor of Business Administration degree with a second class upper division from University of Ruhuna. She holds her Master of Business Administration degree specializing in Marketing from University of Colombo. She has eleven years of academic experience since 2012. She is an Associate member of the Sri Lanka Institute of Marketing.